Gentile describes how to spot a vendor to incorporate your current business model, outlining the basic, empirical requirements to spot a good BI tool. If you are one of the startups and small to medium scales organizations that would like to join the craze, here are some points to ponder from Jaspersoft CEO Brian Gentile. The top 5 vendors include SAP, Oracle, SAS Institute, IBM and Microsoft. This translates into 16% growth from $10.5 billion in 2010-evidence that big data monetization will continue to push enterprises to the next level. In fact, BI and performance management software market surpassed the $12 billion-mark in 2011. Expert adviceīI is one of the few sectors of the IT industry that has achieved fairly noticeable market growth and success amidst a difficult economic environment. The theme behind BI testifies the more data the better, and those that embrace the overwhelming quantities of data are able to uncover patterns and correlations that lend to better decision-making.įor small businesses that are looking to BI integration, here’s some handy tips, tools and trends to consider. But beyond mere analytics, BI serves several functions that include reporting, data mining, process mining, benchmarking, business performance review and multifaceted event processing. As a branch of the big data market, BI aims to turn analytics into strategies, and eventually more revenue. Business intelligence is fast becoming a significant contribution towards advertising strategies, crunching internal and external data to turn it into a propeller of the company’s marketing engine.